Friday 10 June 2011

McDonald's Yamba: a marketing and public relations disaster


The word around the traps, which is said to be coming from "informed sources", is that the Big M in Yamba is in big, big trouble, perhaps heading towards going belly up.

The other day I journeyed to Yamba for a spot of fishing with a couple of mates, Blue and Snow. When we were putting Snow's tinnie in the water at the boat ramp an old-timer (OT) who said he's lived in Yamba for over forty years started yarning to us about a thing or two.

OT told us that Maccas in Yamba is in big strife with its turnover being a lot less than was anticipated. OT reckons its staff turnover is probably higher than its cash turnover.

We drove around to check out the place for ourselves. We didn't venture into the place but had a good 'Captain Cook' from outside. The car park said it all. We suspected the few cars that were there all belonged to staff. While we were there (about 15 minutes) we didn't see a solitary soul enter or leave the premises on foot or drive-through.



Our group also saw a Macca's sign on a bus stop that's been "touched up". Another local said, "That's been like that for ages. You'd reckon they (Maccas) would either fix it up by restoring it or having their logo totally removed."

While not condoning the behaviour responsible for the sign's current appearance, something is terribly wrong with the local management's marketing and public relations to allow the sign to stay like that for so long. 

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