Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Wednesday, 11 April 2018

Almost right from its very beginning Facebook Inc was not the benign Internet presence it pretended to be


Facebook Inc. - incorporated in July 2004 and headquartered at 1 Hacker Way (so named by Facebook management), Menlo Park, California 94025 - has at least twelve data centres around the world which collect, transmit, collate, store and monetise data drawn from an est. 2 billion active Facebook accounts. 

In May 2017 this social media company was worth est. US$407.3 billion according to Forbes.com.

Now that the social media giant finds itself being officially investigated to varying degrees by the United Kingdom, Australia and the United States on matters of user data collection, data retention, privacy and safety - as well as being the object of a number of lawsuits - here is a timeline indicating how Mark Zuckerberg brought Facebook to this low point......


FACEBOOK INC
2005

Facebook Privacy Policy states that Thefacebook takes appropriate precautions to protect our users' information. Your account information is located on a secured server behind a firewall. However it also states When you visit the Web Site you may provide us with two types of information: personal information you knowingly choose to disclose that is collected by us and Web Site use information collected by us on an aggregate basis as you and others browse our Web Site.
When you register on the Web Site, you provide us with certain personal information, such as your name, your email address, your telephone number, your address, your gender, schools attended and any other personal or preference information that you provide to us.
When you enter our Web Site, we collect the user's browser type and IP address. This information is gathered for all users to the Web Site. In addition, we store certain information from your browser using "cookies." A cookie is a piece of data stored on the user's computer tied to information about the user. We use session ID cookies to confirm that users are logged in. These cookies terminate once the users close the browser. We do not use cookies to collect private information from any user.
Thefacebook also collects information about you from other sources, such as newspapers and instant messaging services. This information is gathered regardless of your use of the Web Site. 

2006

Facebook’s privacy policy is now expressing this sentiment; We understand you may not want everyone in the world to have the information you share on Facebook; that is why we give you control of your information. Our default privacy settings limit the information displayed in your profile to your school, your specified local area, and other reasonable community limitations that we tell you about….

However the company is still collecting as much information about Facebook users that it can, as well as informing account holders that; Facebook may also collect information about you from other sources, such as newspapers, blogs, instant messaging services, and other users of the Facebook service through the operation of the service (e.g., photo tags) in order to provide you with more useful information and a more personalized experience. By using Facebook, you are consenting to have your personal data transferred to and processed in the United States.

2007

Facebook Platform  - app developers can now access the “’social graph’ ie., tracked connections between users and their friends.

Beacon - shares what users are doing on other websites with their Facebook friends without specific consent.

2008

Facebook Connect - corrects Beacon’s mistakes by requiring users to take deliberate action before they share activity from other websites when logged in using Facebook.

2009


Beacon officially shut down after at least one lawsuit commenced over privacy issue.

Facebook hosts the Farmville game which was later revealed as a data miner.

2010

Facebook’s privacy policy states; When you connect with an application or website it will have access to General Information about you. The term General Information includes your and your friends’ names, profile pictures, gender, user IDs, connections, and any content shared using the Everyone privacy setting. ... The default privacy setting for certain types of information you post on Facebook is set to “everyone.” ... Because it takes two to connect, your privacy settings only control who can see the connection on your profile page. If you are uncomfortable with the connection being publicly available, you should consider removing (or not making) the connection.

On 28 April 2010 Electronic Frontiers Foundation reported that: Facebook announced a plan to transform most of the bits in your profile (including your hometown, education, work, activities, interests, and more) into connections, which are public information. If you refuse to make these items into a Connection, Facebook will remove all unlinked information.

2011

Social reporting tool – allows Facebook users to directly contact other users to request a post or image takedown if either relates directly to them. Any takedown is voluntary if content doesn't breach Facebook rules.

Facebook Inc initially refuses to take down a defamatory site invading the privacy of Clarence Valley highschool students. It only does so after direct pressure is applied by a community member.

2012

In February the Parliament of Australia invites the Australian public to connect with it via Facebook.

Facebook begins roll out Facebook Camera for iOS to English-speaking countries - a standalone photos app where users can shoot, filter, and share single or sets of photos and scroll through a feed of photos uploaded to Facebook by friends.


2013

Facebook begins collaboration with Dr. Alexandr Kogan eventually supplying him with data on 57 million Facebook friendships by 2015. User data supplied to Kogan for his research was later sent to Cambridge Analytica without Facebook users knowledge or consent.

Facebook hosts Hangouts - live video.

2014

Facebook Groups - app for iOS and Android introduced and then deleted some months later.

Facebook buys WhatsAppMessaging.

Facebook conducts a number of psychological experiments on users without their knowledge or consent. It is reported that 689,000 users had their home pages manipulated.


2015

Security Checkup - new tool to simplifying privacy controls.

Head of Research at Facebook Inc, Peter Fleming, and one of the company’s  contract researchers are listed as co-authors of Alexander Kogan’s published research on the relationship of social class and international friendships. 


2016


2017

Privacy Basics - new tool to simplify privacy controls.

Becomes public knowledge that Facebook revealed to one Australian advertiser that it had a database of young users – 1.9 million high schoolers, 1.5 million tertiary students and 3 million young workers – and that it could tell advertisers when young workers were particularly vulnerable.

Facebook reported to be planning $750 million data center in New Albany, Ohio employing only 50 permanent staff.

Facebook admits to US Securities and Exchange Commission that 1.5% of its 2.01 billion accounts worldwide are “undesirable” - that is likely to be fake accounts. Yahoo Finance calculates that to be upwards of 30 million accounts.

In December Germany’s Federal Cartel Office released preliminary investigation findings and stated: The Bundeskartellamt has informed the company Facebook in writing of its preliminary legal assessment in the abuse of dominance proceeding which the authority is conducting against Facebook. Based on the current stage of the proceedings, the authority assumes that Facebook is dominant on the German market for social networks. The authority holds the view that Facebook is abusing this dominant position by making the use of its social network conditional on its being allowed to limitlessly amass every kind of data generated by using third-party websites and merge it with the user's Facebook account. These third-party sites include firstly services owned by Facebook such as WhatsApp or Instagram, and secondly websites and apps of other operators with embedded Facebook APIs.

Google search engines now host multiple Facebook apps.

By 2017 numerous government departments and agencies in Australia have Facebook accounts, from which the company can harvest visitor data whether or not the visitor has a Facebook account.

Included on the long list of government departments/agencies is the federal Dept. of Human Services (DHS)DHS states that it posts on its Facebook page about payments and services, answers questions, gives useful tips, shares news, and give updates on relevant issues. This means that anyone who visits or interacts with the five DHS Facebook pages will have their Internet usage data scraped, information contained in any questions asked retained and collated with any other information Facebook holds on that visitor. DHS appears to be aware of privacy vulnerabilities in its use of Facebook as it is at pains to point out that The department is not responsible for the privacy practices or content of Facebook.......

Australian federal and state electoral commissions also have active Facebook pages.

In December 2017 Facebook rolled out Messenger Kids app which is installed via an adult's Facebook account. This app offers video and text chats for children using their own digital devices. Although Messenger Kids displays no ads it does not appear to be exempt from Facebook's user data collection.

Facebook Inc initially refuses to remove a scam account attempting to raise money and only does so after media pressure

2018

On 16 March Facebook Inc. announces it has suspended the accounts of Aleksandr Kogan, Cambridge Analytica and Strategic Communication Laboratries Group on the basis they had misused Facebook user data,  

In late March it was revealed that Facebook's Android app is capable of hoovering up extensive call data without users knowledge or consent.

Facebook-created VR app like Spaces obtain information about what users doing there, much in the same way that any third-party app developer would. Facebook also records a “heatmap” of viewer data for 360-degree videos, for instance, flagging which parts of a video people find most interesting.

Facebook admits that it archived unpublished and deleted user videos created using a now redundant video streaming function. 

Facebook Inc. admits that up to 87 million account holders may have had their personal information accessed by the Trump presidential campaign-linked data miner Cambridge Analytica. Either because  Facebook users accessed the thisisyourdigitallife app or because they had friended a person had done so.

Only 53 Australian Facebook users took the thisisyourdigitallife personality quiz but the app hoovered up the data on est 311,127 other users included in friendship lists once it accessed those 53 accounts. Just 10 New Zealanders used the app but data from another est. 67,000 users was collected via their friendship groups.

Facebook also admits that its software allowed reverse searching of its user pages employing only ‘phone numbers and email addresses and that “malicious actors” may have used this feature to scrap public profile data from most of its 2 billion users.

The company admits that its account recovery process can also allow these malicious actors to access user data.


In April Facebook announces a tightening of its privacy controls and states it intends to police all third party requests for access to user data. Given the company stated it had in total 215,000 staff worldwide as of December 2017 and, not all those staff would be available to personally monitor third party requests relating to Facebook’s est. 2 billion active monthly users, one wonders just how reliable this latest ‘promise’ from Facebook Inc. will be.

On 4 April 2018 USA Today reported that: Members of the House and Senate committees that will question Facebook CEO Mark Zuckerberg about user privacy protection next week are also some of the biggest recipients of campaign contributions from company employees and the Facebook Inc. PAC.
The committee that got the most Facebook contributions is the House Energy and Commerce Committee, which announced Wednesday morning it would question Zuckerberg on April 11.

Open Secrets lists Facebook Inc PAC contributions to 2016 U.S. federal election campaigns:
Contributions from this PAC to federal candidates (list recipients)
(44% to Democrats, 55% to Republicans)
$519,500
Contributions to this PAC from individual donors of $200 or more (list donors)
 $619,240

In April Facebook admits that it has entered an unspecified number of the 1.3 billion 
Messenger accounts and, without users knowledge or consent, selectively removed messages sent to those users by Mark Zuckerberg and other unnamed Facebook Inc executives/employees

Australian Privacy Commissioner launches investigation into Facebook Inc.

Five U.S. state attorneys-general reported to have begun investigations into how Facebook Inc. collects, shares and does or doesn't protect user information.

According to the Insurance Journal on 5 April 2018: Users and investors have filed at least 18 lawsuits since last month’s revelations about Cambridge Analytica. Beyond privacy violations, they are accusing Facebook of user agreement breaches, negligence, consumer fraud, unfair competition, securities fraud and racketeering.

On 6 April Facebook Inc annouces that it has suspended the account of Canadian tech company AggregateIQ because of its involvenment in the Cambridge Analytica scandal and three days later suspends CubeYou on similar grounds while it investigates.

On 9 April TNW reports that Facebook's cryptocurrency ad filter failed.

The Washington Post  reported on 9 April:
As for Facebook itself, former FBI special agent Clinton Watts told me that, in one sense, the numbers should not be surprising since “everyone has a message to get out, and Facebook is the best place to do it. Russia, Cambridge Analytica or any campaign for that matter has to go to social media to be effective.” The problem arose in Facebook’s mode of operating. “Their motto was move fast and break things, and they did, they moved fast and in the end broke the trust of their users with the platform,” Watts said. “They didn’t do solid assessments of who was accessing data on their platforms, and they didn’t effectively scrutinize advertisements and accounts surfacing on their platforms.”

By 10 April it was being reported that a number of Facebook IT engineers were quitting or asking to change departments over ethical concerns.

On 11 April 2018 Facebook Inc. founder, CEO and controlling shareholder, 33 year-old Mark Elliot Zuckerberg appears before the US House of Representatives House Energy and Commerce Committee's Facebook: Transparency and Use of Consumer Data hearing.

The day before Zuckerberg fronted the Senate Committee on the Judiciary, Senate Committee on Commerce, Science, and Transportation’s  Facebook, Social Media Privacy, and the Use and Abuse of Data hearing.

Despite all of the above, as of 11 April 2018 the Australian Government Dept of Human Services retains its "Humans Services", "Student Update", "Families Update" and "Seniors Update" Facebook pages and, the departmental website still links to "How to 'Like' " instructions and shows visitors how to set up their own Facebook account with a link to its very own 'how to' YouTube video. Cenrelink's General Manager also still has an official Facebook account.

Note:
Given the federal Department of Human Services admitted that it had employed third parties to monitor social media including Facebook for information about welfare recipients that it could match with internal departmental data, one has to wonder what range of methods were used to undertake this surveillance and exactly who the contractors were.

Friday, 12 May 2017

You're not on Facebook? Why not?!


One of the many reasons some people are closing their Facebook accounts and walking away – excessive, obsessive data collection and the uses to which it is put.

News.com.au, 1 May 2017:

FACEBOOK has come under fire over revelations it is targeting potentially vulnerable youths who “need a confidence boost” to facilitate predatory advertising practices.

The allegation was revealed this morning by The Australian which obtained internal documents from the social media giant which reportedly show how Facebook can exploit the moods and insecurities of teenagers using the platform for the potential benefit of advertisers.

The confidential document dated this year detailed how by monitoring posts, comments and interactions on the site, Facebook can figure out when people as young as 14 feel “defeated”, “overwhelmed”, “stressed”, “anxious”, “nervous”, “stupid”, “silly”, “useless”, and a “failure”.

Such information gathered through a system dubbed sentiment analysis could be used by advertisers to target young Facebook users when they are potentially more vulnerable.

While Google is the king of the online advertising world, Facebook is the other major player which dominates the industry worth about $80 billion last year.

But Facebook is not one to rest on its laurels. The leaked document shows it has been honing the covert tools its uses to gain useful psychological insights on young Australian and New Zealanders in high school and tertiary education.

The social media services we use can derive immense insight and personal information about us and our moods from the way we use them, and arguably none is more fastidious in that regard than Facebook which harvests immense data on its users.

The secret document was put together by two Australian Facebook execs and includes information about when young people are likely to feel excited, reflective, as well as other emotions related to overcoming fears.

The Guardian, 3 May 2017:

For two years I was charged with turning Facebook data into money, by any legal means. If you browse the internet or buy items in physical stores, and then see ads related to those purchases on Facebook, blame me. I helped create the first versions of that, way back in 2012.

The ethics of Facebook’s micro-targeted advertising was thrust into the spotlight this week by a report out of Australia. The article, based on a leaked presentation, said that Facebook was able to identify teenagers at their most vulnerable, including when they feel “insecure”, “worthless”, “defeated” and “stressed”.

Facebook claimed the report was misleading, assuring the public that the company does not “offer tools to target people based on their emotional state”. If the intention of Facebook’s public relations spin is to give the impression that such targeting is not even possible on their platform, I’m here to tell you I believe they’re lying through their teeth.

Just as Mark Zuckerberg was being disingenuous (to put it mildly) when, in the wake of Donald Trump’s unexpected victory, he expressed doubt that Facebook could have flipped the presidential election.

Facebook deploys a political advertising sales team, specialized by political party, and charged with convincing deep-pocketed politicians that they do have the kind of influence needed to alter the outcome of elections. 

I was at Facebook in 2012, during the previous presidential race. The fact that Facebook could easily throw the election by selectively showing a Get Out the Vote reminder in certain counties of a swing state, for example, was a running joke.

Express online, 6 January 2017:

FACEBOOK siphons an enormous amount of data from its users – whether it's monitoring your mouse movements, tracking the amount of time you spend on any given post, or the subject of your photographs……

The US social network is constantly tracking information about its users – however, most users will not be aware of just how much data it can siphon from a single photograph.

Facebook hints at how much data it is able to detect when it suggests people who might be in the photograph, prompting you to tag their faces.

But in reality, the California-based social network is tracking much more than just faces.

When you upload a photo on Facebook, the social network scans the image and detects how many people are in the photograph, and whether it was taken indoors or outside.

Facebook is also able to identify humans, animals and inanimate objects.

It is not always accurate, but the social network is able to differentiate between people who are standing, or sitting down.

To find out exactly what Facebook is reading into your photos, software developer Adam Geitgey has created a useful Chrome browser extension that reveals the data Facebook is collecting from your images.

Show Facebook Computer Vision Tags reveals data that Facebook usually keeps hidden from its users.

The free Google Chrome extension can be downloaded from the Chrome extension store.

Facebook has implemented object recognition technology since April 2016, a spokesperson for the company told Metro.co.uk.

The Verge, 27 May 2016:

Facebook will now display ads to web users who are not members of its social network, the company announced Thursday, in a bid to significantly expand its online ad network. As The Wall Street Journal reports, Facebook will use cookies, "like" buttons, and other plug-ins embedded on third-party sites to track members and non-members alike. The company says it will be able to better target non-Facebook users and serve relevant ads to them…

Some of the data Facebook collects to facilitate ad placements, according to The Washington Post on  19 August 2016:

1. Location
2. Age
3. Generation
4. Gender
5. Language
6. Education level
7. Field of study
8. School
9. Ethnic affinity
10. Income and net worth
11. Home ownership and type
12. Home value
13. Property size
14. Square footage of home
15. Year home was built
16. Household composition

As explained on that shiny new portal, Facebook keeps ads “useful and relevant” in four distinct ways. It tracks your on-site activity, such as the pages you like and the ads you click, and your device and location settings, such as the brand of phone you use and your type of Internet connection. Most users recognize these things impact ad targeting: Facebook has repeatedly said as much. But slightly more surprising is the extent of Facebook’s web-tracking efforts and its collaborations with major data brokers.

While you’re logged onto Facebook, for instance, the network can see virtually every other website you visit. Even when you’re logged off, Facebook knows much of your browsing: It’s alerted every time you load a page with a “Like” or “share” button, or an advertisement sourced from its Atlas network. Facebook also provides publishers with a piece of code, called Facebook Pixel, that they (and by extension, Facebook) can use to log their Facebook-using visitors.

While you’re logged onto Facebook, for instance, the network can see virtually every other website you visit. Even when you’re logged off, Facebook knows much of your browsing: It’s alerted every time you load a page with a “Like” or “share” button, or an advertisement sourced from its Atlas network. Facebook also provides publishers with a piece of code, called Facebook Pixel, that they (and by extension, Facebook) can use to log their Facebook-using visitors.

17. Users who have an anniversary within 30 days
18. Users who are away from family or hometown
19. Users who are friends with someone who has an anniversary, is newly married or engaged, recently moved, or has an upcoming birthday
20. Users in long-distance relationships
21. Users in new relationships
22. Users who have new jobs
23. Users who are newly engaged
24. Users who are newly married
25. Users who have recently moved
26. Users who have birthdays soon
27. Parents
28. Expectant parents
29. Mothers, divided by “type” (soccer, trendy, etc.)
30. Users who are likely to engage in politics
31. Conservatives and liberals
32. Relationship status

On top of that, Facebook offers marketers the option to target ads according to data compiled by firms like Experian, Acxiom and Epsilon, which have historically fueled mailing lists and other sorts of offline efforts. These firms build their profiles over a period of years, gathering data from government and public records, consumer contests, warranties and surveys, and private commercial sources — like loyalty card purchase histories or magazine subscription lists. Whatever they gather from those searches can also be fed into a model to draw further conclusions, like whether you’re likely to be an investor or buy organic for your kids.

Wired, 28 December 2012:

In 2010, while researching his thesis, he asked Facebook if it could send him all of the user data the company had relating to his own account. Amazingly, he got a response.

Facebook was, in Schrems' words, "dumb enough" to send him all his data in a 1,200-page PDF. It showed that Facebook kept records of every person who had ever poked him, all the IP addresses of machines he had used to access the site (as well as which other Facebook users had logged in on that machine), a full history of messages and chats and even his "last location", which appeared to use a combination of check-ins, data gathered from apps, IP addresses and geo-tagged uploads to work out where he was.

As Schrems went through the document, he found items he thought he had deleted, such as messages, status updates and wall posts. He also found personal information he says he never supplied, including email addresses that had been culled from his friends' address books. European law is worded vaguely, but says that personal data must be processed "fairly"; people should be given comprehensive information on how it will be used; the data processed should not be "excessive" in relation to the purpose for which it was collected; it should be held securely and deleted when no longer needed. And each person should have the right to access all of their personal data.

Friday, 6 May 2016

Social media, advertising, trust and dollars


Excerpt from the Australian Newspaper History Group Newsletter No. 87 May 2016:

87.2.1 Reach and effectiveness of social media

British marketing and branding specialist Mark Ritson will give a series of lectures to the Australian Association of National Advertisers that will challenge some thinking about the reach and effectiveness of social media over established media platforms, such as print. Professor Ritson, who is head of Marketing at Melbourne Business School, will conduct four talks over six dates in Sydney and Melbourne, from 24 May. His first lecture is titled "Marketing Deconstructed: Communications – the death of the digital/traditional divide". Prof Ritson believes the likes of Twitter, Facebook and Instagram are over-rated by some marketers, who choose to ignore the proven engagement of traditional media. Prof Ritson says the belief in social media as an advertising platform has become fashionable among some marketing executives who blindly denigrate television and print. To back his position on the strength of traditional platforms, Prof Ritson cited data from Nielsen's global trust in advertising survey published last September. The report showed 63 per cent of people trusted TV advertising, and 60 per cent trusted print ads, but only 46 per cent trusted ads served on social networks (TheNewspaperWorks, 18 March 2016).

87.2.2 Online advertising nears $6bn

Australian online advertising spending climbed to $5.9 billion in 2015, a 24 per cent increase from calendar year 2014, according to the latest Interactive Advertising Bureau/Pricewaterhouse Coopers Online Advertising Expenditure Report. The fourth quarter report is a significant result for the online advertising industry which has achieved double-digit growth of at least 20 per cent since 2010. The report examines advertising expenditure across five advertising categories, each of which experienced significant year on year growth:

 Mobile grew 81 per cent this year to $1.5 billion
 Video grew 75 per cent to $500 million
 General display grew 46 per cent to $2.1 billion
 Classifieds grew 22 per cent to $1.1 billion
 Search and directories grew 14 per cent to $2.8 billion.

Outgoing chief executive of the IAB Alice Manners said, "When the IAB first started recording online ad expenditure in 2003 it was at $1.3 billion and today we are poised to break the $6 billion barrier," she said.

Monday, 11 August 2014

APN Newspapers: spot the fast disappearing news content


The Northern Star newspaper must have a death wish, because wall-to-wall advertorials replacing news content on "Local News" pages in its issues is not a good look and won't encourage readers to handover their money for a copy of this 138 year-old paper.

It's 155 year-old stablemate, The Daily Examiner appears to have a similar urge to alienate readers by filling pages with thinly disguised advertising. However, at least this newspaper placed this particular example in the business section.




* Thanks to Clarrie Rivers for supplying these e-paper snaphots


Thursday, 17 April 2014

From Those Wonderful Folk Who Gave You Wal-Mart Grand Openings: Abbott Government picks Japanese global media group to deliver its political propaganda and campaign advertising


Mitchell & Partners, with experience in government media management, is about to become the Abbott Government’s new master media agency with a contract worth approximately $137 million.

Mitchell & Partners was formerly part of the Aegis Media Group. 

The Japanese Dentsu Group acquired the Aegis Media Group in 2013 and formed Dentsu Aegis Network Ltd in London.

In August 2013 major shareholders in the parent company of this global media group were The Master Trust Bank of Japan Ltd. (Trust accounts), Kyodo News, Jiji Press, Ltd, Japan Trustee Services Bank Ltd (Trust accounts), Group Employees’ Stockholding Association, Mizuho Corporate Bank  Ltd, Yoshida Hideo Memorial Foundation, Recruit Holdings Co. Ltd, Tokyo Broadcasting System Television Inc, SSBTOD05OMNIBUS ACCOUNT-TREATYCLIENTS.

It will come as no surprise to find that Aegis Media/Mitchell & Partners appears to have had one or more contracts with Rupert Murdoch’s News Ltd.

Mitchells says of itself:

We are thought leaders and reputation managers, protecting and promoting the missions, visions and values of our clients.

I suspect that neither Mitchells nor Dentsu realise what an onerous contract they may have entered into.


Australian Government Dept. of Finance media release:

Mitchells appointed as the Australian Government’s master media agency

15 Apr 2014
Author: John Sheridan
Hi all,
I am pleased to announce that Mitchell and Partners Australia Pty Ltd (Mitchells) has been appointed as the Australian Government’s master media agency for an initial period of four years. Mitchells was awarded the contract following a competitive open tender process undertaken by the Department of Finance, which was overseen by industry, probity and legal advisers.
Mitchells, in an alliance with Adcorp Australia Ltd, will provide both campaign and non-campaign advertising services and deliver operational efficiencies to departments and agencies through the amalgamation of advertising services, the use of an online system and increased visibility of transactional data.  Mitchells will also be offering a number of optional services under the contract such as econometric modelling and creative content development and production services.
It is mandatory for departments and agencies covered by the Financial Management and Accountability Act 1997 to use the arrangement for media planning, buying and placement.  Bodies covered by the Commonwealth Authorities and Companies Act 1997 will have the option to utilise the arrangement.
Finance is planning for a smooth transition for users of the advertising arrangement and will be in contact with departments and agencies over the next few weeks.
Regards
John
Campaign Brief 15 April 2014:

Says John Thompson, general manager of Mitchells: "Our approach to develop a customised and innovative solution for the Australian Government allows Mitchells and Adcorp to deliver a full service media model covering core media activity as well as search and performance marketing, social media, creative services and econometric modelling. We have a deep appreciation of the needs of Government and look forward to bringing a new level of innovation, understanding and capability to the Australian Government media activity."

Tuesday, 18 February 2014

News, opinion or advertisement?


I wonder if the businesses involved in this type of advertising fudge realise the badwill they create in the hearts of quite a few newspaper readers?

Dressing the family up in white won't undo any negative opinions formed.

Snapshot from Page 7 of The Daily Examiner, 12 February 2014

Click on image to enlarge

UPDATE

The identical advertorial and photograph was published in a rival newspaper, The Clarence Valley Review, on the same day - again it was being passed off as a news article on Page 6.

Thursday, 5 September 2013

NSW Nationals and Kevin Hogan act the political cowards yet again


Faced with more federal election campaign funding than they know what to do with and in the last week of the campaign, the NSW North Coast Nationals and their candidate in Page, Kevin Hogan, once more distribute attack advertising without either the word Nationals, the National Party logo or Kevin Hogan's name or photograph appearing on the flyer aimed at popular sitting MP Janelle Saffin.

This time campaign advisers have gone one step further and offered a little gratuitous young female flesh as a side order of nasty.



The previous attack flyer is here.

Dear 'Kevin Hogan For Page' - GO AWAAAAAY!


As the Nationals shift focus onto and election campaign money into the Page electorate, locals have not reacted favourably.

This selection of  voter comments concerning the advertising blitz appeared on their candidate, Kevin Hogan's, Facebook site.


Carly Woodstock With respect Kevin, may I ask how much was spent on your campaign and advertising? I'm sure that you are a great bloke - but in all honesty I really find it all a 'bit much'. I for one am finding it visually off putting seeing those signs and billboard banners plastered everywhere throughout our beautiful region...reminds me of Chairman Mao in the sense of it being quite suffocating. Best wishes, but as an upcoming voter - I would like to know the true cost $$$of your campaign.

Heidi Jones I totally agree Carly - what a waste of money and resources. They are everywhere - on the corner, in the shopfronts, on the telegraph poles, in windows - it is a visual assault!!

Tina Vitolins They are even leaking out down here in Grafton area too very much an eyesore and the amount of junk mail from you is horrendous lucky we can recycle !

Elena Nieuwenhof can you please stop sending me like 200000000000 letters in the mail every week it getting really annoying and its not helping the environment nor is it persuading me to vote for you ~*bye*~

David Hutton Yeah fuck off you moron

Bonnie Martin Dear Kevin Bogan, today I received yet another letter in the mail from you, making all these ridiculous claims about saving households money and miraculously lowering interest rates. And yet under a Labor government we have the lowest interest rates I can remember. You say the Carbon Tax increases pressures on households... What about the GST. I'd rather a tax on destroying the environment over a tax on living.
If your wasteful spending on this election campaign is anything to go by I would not call you a good money manager. Everywhere I go in Lismore I see your angry face leering out, billboards, on the side of buses, on cars and shop fronts. You have 3 ads on TV. I hope the tax payer isn't footing this bill 

Sonia Makings So today there were two girls that were in school uniform doing letter box drops in our street. Well I can assure you that not a lot if any were actually put IN letter boxes as there was a bundle of at least 45 dropped two houses away from ours. They were blowing down the street after they were dropped and myself and my two girls had to pick them all up. Not real happy at all!

Josh McMahon ok i have liked you. now fix my problems. you can start with that leaky tap in the backyard. and the cat litter needs changing.

Mickey House I guess the opportunity has been missed but, where are the indigenous and ethic people in your campaign or commercials?

Do their families count?

Do their families' worries matter?