Monday 24 August 2009

Whatever happened to our blogging PM and why is he failing to connect with regional voters online?


If anything clearly points to the fact that the Australian Government still doesn't get the communications revolution it is the fact that, after creating a PM's Blog with a gentle riff of publicity and posting two one-way 'discussion' topics, the blog has gone into dead time.

The Prime Minister as KRudd still uses hisTwitter account from time to time, but those short tweets just remind voters that he is alive - they don't add much to the national conversation on political, social, economic and environmental questions that concern the country.

Kevin Rudd obviously didn't fancy the blog format all that much, because since 10 August 2009 he is now selectively inviting 20 Internet users to have a Web Chat when the mood takes him.

Of course such chats omit so many low income households in regional areas from the conversation as it is obvious that a dial-up connection is not about to get you a timely invitation to 'chat' because all day online is not possible and, yes, rather more understandably those chats are now in dead time also.

The Prime Minister might like to tell the world that he rather likes Twitter, however he doesn't use these tweets to really connect with regional Australia. Today Kevin Rudd is said to be in Lismore on the NSW North Coast as part of his inspection of health facilities across the country, but one wouldn't know it from his public tweets on the weekend.

The fact that he is in the Northern Rivers is of some interest to local voters as our public hospitals are under sustained cost-cutting attack by the North Coast Area Health Service and just last Saturday The Daily Examiner reported that it is on the cards for Grafton Base Hospital to lose another 10 ordinary beds and fail to gain funding for 17 new beds that are part of the promised departmental upgrade.

Hopefully, when it comes to old fashioned face-to-face contact, Kevin Rudd will fare better as the Rudd Government is fast becoming our last faint hope for decent regional hospitals, as one wouldn't know how dysfunctional matters are becoming if one reads the 2007/08 NSW Health annual report and it is obvious that maintaining the health system is getting beyond the capacity of the state governments.

No comments: