I always look carefully at those others behind or beside who have been captured by the digital moment.
In the case of the interviewed pollie, these 'extras' are often there to show support.
Now the gloss is well and truly coming off the Prime Minister's image, it might be wise for Labor MPs to pick their media exposure with some care lest they find themselves tarnished by Kev's inability to hide his increasingly self-righteous and self-satisfied stance.
So here's a rough guideline.
- If Rudders is expressing his nation's condolences for a natural disaster or death of a respected statesman - stand steadfastly beside him. Likewise if he is making a commitment to a UN treaty or donating a large sum to international relief efforts.
- If he is talking about 2020 summit outcomes, clean coal, fuel or privatisation of state assets - try to be busy somewhere else in the building or discover an urgent message on your mobile and move out of camera range.
- If Rudders is giving his opinion on photographic art, troop entertainers, binge drinking teenagers or what long hours he works - run like hell and hope that you make it back into your electorate before anyone notices that you have gone.
- If he makes any statement about a possible change to the Constitution - quietly retire to your parliamentary office and 'confidentially' leak a dissenting view.
Otherwise voters may begin to think that you too are turning into a smug smart ar**e and decide that you need to be taken down a peg or two.
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