Saturday 29 March 2008

Soup kitchens for GPs

Struggling to make ends meet? Well, it seems you are in good company. Many GPs are also battling to put square meals on their dinner tables, thus forcing them to resort to welfare-like handouts from pharmaceutical companies. Some handouts take the form of work-day food and drink events that are disguised as "educational events" sponsored by drug companies.

Next time readers sit down to one of their gastronomical extravaganzas featuring such delicacies as baked beans (salt-reduced, of course) they should spare a thought, or two, for the poor GPs who suffer the enormous indignity of having to rely on drug company handouts for their very survival.

Yes, readers, "every working day, more than 200 health professionals, mostly doctors, attend an "educational event" garnished with food and drink supplied by a pharmaceutical company." (SMH, March 29)

The Herald reports that "in just six months last year these get-togethers attracted attendances totalling 385,221."

But, there's more, ...

A "review by consulting firm Deloitte found drug companies paid out $43 a head in hospitality. It has identified 52 events which will be investigated for breaches against the industry's code of conduct, which was designed to end lavish dinners and entertainment for doctors."

And, even more, ...

In addition to the largess described above there's
"routine schmoozing that the $17 billion-a-year pharmaceutical industry undertakes with individual doctors."

"Not covered by the seemingly exhaustive list of 14,633 events reported are even more frequent sessions drug company representatives hold with individual doctors and staff at morning teas or light lunches that a rep brings to the surgery. Many practices are called on more than once a week by reps, who, while they cannot sell drugs to a doctor, promote their company's products."

Read the Herald's report here.

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